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Work on annual reports and corporate collateral material has been perhaps the most challenging and provocative of the fields I have explored. Working closely with a graphic designer to craft a story and a point of view is a great opportunity for that creative synergy that enables us to build something better than we could ever achieve alone. It is also a fascinating opportunity to explore new worlds, be an oil driller one day, an airline pilot the next. And, of course, the payoff is frequently a beautifully printed piece that is wonderfully satisfying. |
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